How Does SEO Help in Growing Organic Business?

In the present technological era, digital marketing is becoming one of the best solutions to develop and promote your brand in the present competitive scenario. To build your brand image and to grab the attention of your potential users, you need to focus on various factors to spread the word around like maintaining an attractive website, marketing campaign, and so on. SEO or Search Engine Optimisation is one such tool to build your brand stronger and to grow your online presence. It will help your website to get a presence in search engines. Thus, it would enhance your customer base by growing your presence organically and will also help the website attain high rankings in search engines. Interactive Bees is a leading digital marketing agency providing SEO services in Delhi. The company has a large satisfied client base. Here we will discuss the advantages of SEO in growing organic business!!

Helps to Stand Out

SEO is an important tool to effectively help your website to stand out in the ocean of competitors. It would use specific keywords related to your product or brand to make your website visible on the net. Success completely relies on effective strategies and the experience of the team handling your account. Having a website is not enough, the SEO team would work on consistent visibility to help you grow your business.

Help Drive Traffic to Your Website

It's very crucial to attract your clients by increasing visibility and awareness about your products and services by driving them to your website. SEO is the best tool to achieve this goal and help you to grow awareness amongst your prospective clients. Thus generating and convincing leads to use your brand.

Help Build Trust

SEO enables your website to secure high rankings, and as of now, most users trust the products and brands securing high rankings. Although, it is not a simple task and requires consistent efforts, patience, and time. It would also need to create a positive user experience to build a strong client base. The team would look after all these aspects and would make it easy for the users to navigate through your website with an enhanced user experience.

Long Term Results

SEO is a slow and steady tool to expand your business. It would not yield desired results immediately but would ensure the slow and steady progress of your products, services, or brand. Once it gains momentum you would be astonished to find the presence and visibility of your brand for longer periods than getting immediate short-term results as in a marketing campaign. The need is just to be persistent in the efforts.

SEO needs a thorough search and a focussed approach to getting desired results. This required consistent optimization and promotion of your website. You may check the portfolio of Interactive Bees and can also browse through the success stories and client feedback to select them for availing of the best SEO services in Delhi. Visit the website now to hire a team of dedicated professionals. The company will do wonders for the promotion of your brand!!!

Why Professional Product Package Designing Services are Essential for Your Business

 

If you own a product-based business, you must require packaging material to pack your products individually or in designated sets and secure them from external damage. But the product packaging also serves another purpose, probably a more crucial purpose for your business, i.e. to attract your target audience and make your products/brand desirable. Though you may directly hire a printing company to produce standard or conventional packaging material for your products, hiring a professional designer can prove to be more lucrative. Below are some reasons why you need professional product package designing services for your business. And if you are already looking for established packaging design companies, then Interactive Bees can help; check their website right now! 

1. Irrespective of your niche, you must be competing with a lot of other businesses offering similar products. A professional packaging designer ensures that your product stands out in the crowd with a unique design. 
2. Package design created by a professional helps in the brand building of your business. Remember, branding does not end at logo designing, it starts with it and product packaging plays an important role in the brand building of product-based businesses. 
3. An experienced designer will ensure uniformity in the package designing of various products offered by you. This consistency further strengthens the brand identity. 
4. Professionally designed packages ensure that the vision, mission and values of your business and/or the USPs of your products are conveyed through every piece of the product that you offer in the market. 
5. As consumers are becoming more aware of the cons of plastic packaging, an expert designer can help you eliminate such materials and make your product packaging more eco-friendly. 
6. Often, consumers cannot see, handle or experience products before making a purchase and unboxing the package. In such cases, a professionally designed package becomes all the more important for your products as it reflects the product quality. 
7. The package design of a product is not just a matter of creativity and attractiveness. The packaging contains a lot of important information, such as product ingredients, nutrient value (in case of eatables), directions to use, warnings (if any), date of manufacturing, expiry date, etc. A neat design created by an expert will help consumers find all such required information easily, while maintaining the visual appeal of the package. 

Many innovative packaging design companies are now available in India that experiment not only with the graphical designs of product packages but also with their structural designs to make them stand out in the market. One such trusted company is Interactive Bees. Its expert services are not limited to package designing only, but extend to professional brochure designing services, logo designing, catalogue designing, corporate branding solutions and much more. Visit their website now to explore! 

How Businesses Can Work their Way Through the COVID-19 Crisis With Digital Marketing

 

Coronavirus, that causes the disease COVID-19, has taken the world by storm and literally changed how things function and operate. Other than impacting the health and immune systems of most people, it has caused a major disruption in the economic states across the globe. Due to the protective measures taken to contain the deadly coronavirus, most businesses are shut so that social distancing can be followed. An apt decision, but what about the businesses who are suffering? Are you supposed to sit and wait for the pandemic to be over? Or can you actually do your business some good and prepare it for some profits in the coming time?

Well, it’s your choice. If you want to take some measures to bring your business up even in the times of lockdown, you can very well do so with digital marketing. Remember, people are at their homes, constantly connected via the internet. So, why not use this time to take your business to new heights with the help of digital marketing and grabbing some eyeballs?

Well, you will probably need an expert from a digital marketing agency to help you with some workable tactics. Meanwhile, here are some things that you must be doing:

• Be in touch with your customers

The worst thing you can do right now is sit back and wait for the lockdown to be over. Why do that when you can connect with your customers with the help of social media? This is the time to come up with creative content and share that on your social media handles to let people know that you are still operating. Since the most searched news right now is about the coronavirus, you can relate your posts with the same by conveying a message. Forming a positive impression by letting out good ideas and guidelines can really work in your favour. 

• Use relevant hashtags

Hashtags like #StaySafeStayHome or #COVID19, etc. are quite trending nowadays. Including these hashtags appropriately in your social communications and advertising campaigns can help you get some attention. You need to make sure that the content you share is not too salesy. Conveying a subtle message depending on the theme of your business will do the trick. 

• Search engine optimization

With some extra time on your hands, this is the time to bring your business listing up in the Google search results by dedicatedly working on search engine optimization. Using advanced SEO techniques like link building, curation, keyword optimization, etc., you can increase the chances of a good overall ranking of your business website in the search results. Interactive Bees is the one of the best seo agencies in Delhi with just the right talent to assist you with the search engine optimization of your website. 

• Email marketing

Just because the office or the industry is shut doesn’t mean you need to stop with the email marketing. You can still work on the same by coming up with relevant content. For example, Myntra has been sharing Yoga and workout ideas in their mails that people can use during the lockdown to maintain fitness. Along with the same, they are indirectly promoting their activewear. Similar ideas, depending on your business theme, can be devised to keep customers informed that you and your services are out there. 

• Don’t stop with the paid advertising

Many businesses are under the impression that paid advertising is of no use, considering the present scenario. Sure, consumers aren’t actually spending or purchasing right now. But as soon as the restrictions are lifted, they will. For the time that is to come, it is important to keep working on advertising as diligently as you have been up until now. Letting more people know about your brand or simply retaining your present customers won’t work until you are actively advertising your business. You may use social media advertising or Google paid ads instead of offline advertising at present but the point is not to abandon it completely. 

• Revamp your website

How many of you have been putting the idea of redefining your business website’s theme and overall look on hold? Well, this is the time to bring the ideas out and work on them. Getting a brand new and fresh outlook on your business and coming up with better and updated website content and design can actually serve you well in the future. Also, the changing guidelines of Google ranking have particularly focussed on new and updated content, which is one of the major ranking factors of the Google algorithm. So, updating and improving your website will work well for your SEO too. An expert designer from a web design agency can help you with possible designs according to your personal taste and business objectives. 

• Precise targeting 

You can also use this time to target some of your high-value customers while also retaining them for the long term. Here’s an idea for example. Since people are locked in their houses, you can come up with a creative idea depending on your business theme to engage your audience. For example, if yours in an apparel business, then you can start a whole new campaign where you use your social media channels to ask your audience to ditch the monotony and upload a picture of themselves all dressed up in their favorite outfit. This will help your customers recognize your brand and it could even open avenues to several new ones. 

Ideas are abundant. The only requirement is for you to take action and not fall victim to slow down. Use the aforementioned tips to grab your business and dive headfirst into effective digital marketing while maintaining constant communication with your target audience. 

Top 4 Benefits of Print Media Advertising for Small Businesses

 

Many small business owners and newcomers consider print media marketing to be dead. However, the truth is just the opposite. The print is still an efficient mode of advertising and has its own sets of benefits. Though digital marketing has grabbed the limelight in recent years, it has not completely taken over print advertising. Below are 4 reasons why small businesses should consider incorporating a print media marketing strategy in their branding plans. 

1. Reaches Target Audience 

Businesses can reach their target audience through advertising in the right newspapers and magazines as they have a specific set of readers. Each newspaper and magazine is unique in terms of its niche, the demographic area it serves and its reader-base. Therefore, businesses can identify the age-group of their target audience, their genders, choices and preferences to advertise in a suitable print advertising platform accordingly. 

2. Helps in Brand Building 

Print helps in increasing brand visibility and awareness by reaching out to a large number of consumers at once. There won’t be instant results, but a right campaign settles down in the subconscious mind of readers so that they are tempted to buy the product when they see it in the market. It also leverages the credibility as readers tend to view the brand with the same trust with which they view the publication. 

3. Effective yet Economic 

Advertising through TV commercials and similar platforms is rarely feasible for small businesses. No kind of advertising is cheap but the print is economical and equally effective. Therefore, print is a cost-effective mode of advertising and remains a good choice for such businesses. Additionally, businesses observe less competition in print media as only a limited number of ads are printed in one edition, while in digital, users might come across an ad after every few posts or videos. 

4. Leaves a Long-Lasting Impression 

Correctly designed banners, brochures, catalogues, business cards and print ads leave a long lasting-impression in the minds of consumers. Research has shown that people have a higher attention span and retention power while reading printed text. Therefore, employing a print media strategy is highly recommended for small businesses. 

Important Tip: 

While print advertising has ample benefits, it is effective only when it grabs readers’ attention. Thus, it is important to work extensively on the content, design, concept and overall presentation of an advertising campaign. Also, unlike digital advertising, redoing and replacing a print ad campaign due to any reason can become a costly affair. Hence, it is suggested to work with a trusted print advertising agency like Interactive Bees, which offers services like graphic designing, catalogue designing, print ad designing and brochure designing in Delhi. The expertise of such professional agencies increases the return on investment exponentially.

SEO vs SMO: Understanding the Similarities and Differences

With the introduction of the concept of digital marketing, a number of terms and acronyms also came into existence with which people were completely unfamiliar earlier. SEO, SMO, SEM and PPC are just a few of them. While people are getting more aware of digital marketing and various practices involved with it, many are still unable to differentiate SEO from SEM and SEO from SMO. In this quick read, understand the difference and similarities between SEO and SMO and find out which one you should pick for maximum benefits and return on investment (ROI). 

What is SEO? 

SEO stands for Search Engine Optimisation. This practice is followed to increase your website’s

visibility against relevant keywords. In other words, it helps improve your website’s ranking in

search engine result pages (SERPs), so, when a user enters a query related to your business on a

search engine, SEO helps your website show up in the top results. If you want to use SEO for the

growth of your business, hire Interactive Bees as it is one of the best SEO companies in Delhi and

has worked for hundreds of businesses across India. 

What is SMO? 

SMO stands for Social Media Optimisation. It involves practices that help you establish a stronger

presence on the web via social and interactive platforms, like Facebook, Instagram, Twitter,

LinkedIn, forum websites and other such platforms. SMO services aim at enhanced engagement that further helps you drive traffic from social

channels to your website, resulting in quality leads, more sales and better revenue. 

What is the difference between SEO and SMO? 

Besides the fact that SEO involves search engines like Google, Bing, Yahoo, etc. and SMO

involves social sites like Facebook, Twitter and Snapchat, SEO and SMO are quite different

from each other. Both of them involve completely different strategies, tactics and approaches. 

• While SEO is majorly based on keyword targeting, SMO services focus more on content creation

appealing presentation and driving engagement based on the latest trends. 

• SEO aims at targeting the specific audience that is looking for products/services related to your business and drives it to you. On the other hand, SMO aims at targeting a wider audience and displaying your content to it. So, SEO drives users to your content but SMO drives content to the users. 

• SEO mostly involves publishing relevant content and information, however, in SMO, the focus is also upon the visuals, presentations and overall appeal along with the content and information. 

What are the similarities between SEO and SMO? 

Both SEO and SMO drive traffic organically and users do not see either of the optimised content as

promoted content or advertisements. Neither SEO nor SMO generates results overnight. They require

some time, tweaking, modifications and continuous efforts to generate positive results. Both of these

practices help improve your online presence and revenue via digital platforms. If you are looking for

the best SMO or the best SEO company in Delhi, look no further and trust Interactive Bees. 

Which one should you opt for - SEO or SMO? 

SEO and SMO have their own benefits. In fact, the best and maximum possible results are generated

when both the strategies are used together. To make the most lucrative decision for your business,

consult the experts at Interactive Bees to discuss with them your business and marketing goals,

target audience, competition and budget. They generate a customised digital marketing plan for your

business that can reap maximum ROI. Visit their website now to know more.

Why use PPC to Enhance your Brand?

We are living in the era of start-ups. With new businesses opening up almost every single day, it is quite difficult to create a niche in this innately hostile environment. For the most part, small businesses assume that the bigger companies have access to massive budget, hence they can attract more visibility. But the truth is quite far from it. The game is all about creating an effective brand- the one facet that will cover all the aspects of your business and present it to the public. When done right, branding creates recognition, builds trust and helps in amplifying sales and revenue.

One of the major methods to generate brand awareness is to employ PPC services. PPC or Pay-Per-Click campaigns are the advertisements of your company on the internet where you pay a fee for each time a viewer clicks on your ad. This allows your website to appear front and centre in the form of an ad when searched using a specific keyword or behaviour. But why would you use PPC Services if your brand is unique and already ranks on top of search pages? 

Here are some reasons:

• Creating Trust: PPC is one of those strategies that will help you reach your goals quicker, but create a long term impact on the market as well. Marketing content using PPC is great as it creates a trust factor amongst the target audience. When you can provide the exact content for the search query of the consumer, it builds your company’s reputation in the field.

• Generating Website Traffic: When a PPC campaign is initiated on search engines like Google, it certainly takes your website to the top. This creates more visibility for consumers who are searching for their required products or services, hence generating adequate traffic on your website as a result. To launch a PPC campaign, connect with branding companies like Interactive Bees that conduct proper research on your target market and create an effective strategy for the same.

• Quicken Consumer Decision: After you have created a trust factor amongst the consumers and built a level of familiarity with the brand, you will get control of the sales you generate through it. PPC ensures that the consumers get to the product page quicker, and get the exact data they need to make the purchasing decision.

Marketing is not an easy way to walk through, it has its share of ups and downs. Hence, you must analyse what actual goals you want to achieve through PPC and then invest accordingly in those. PPC services are a kind of investment that can convert your money into a trustworthy and loyal customer base.

How a Powerful Presentation can Help You Close The Deal?

Getting ready for a pitch?

This is that big shot client you always wanted to meet and you have finally landed a meeting with him. You are all dressed up and ready for the big day. But wait, are you completely ready?

A dynamic personality and good speaking skills isn’t enough to turn the tides to your favour. So, what else do you need to engage that big shot in listening to what you have to say?

A professional presentation!

A presentation is a powerful asset that has the power to bring you business, only if it is made well. It can also help reduce your speaking efforts by drawing the audience’s attention away from you and towards the screen.

So, let’s talk about the USPs that a powerful professional presentation needs to help you close the deal.

Visual impact

It all starts with the looks. The look and feel of your presentation speaks a lot about your creativity. The use of multimedia can help improve the audience's focus, a presentation with images, audio and video can have a greater visual impact than just text. This can also help the presenter to improvise and be interactive with the audience.

Flexibility

A presentation can be used to communicate in a number of effective ways. Depending on your approach, you can either have a text-heavy, image-heavy or a combination of both types of content forms. Text-heavy is used where you have to talk in detail, while image-heavy helps to make your presentation more conversational in a creative style. Both these approaches give you the flexibility to present the content as per the need or preference.

Stats for communication

Numbers attract attention, hence, presentation gives you a unique and intuitive way to communicate the stats with the help of lines, charts and flowcharts.

But all that done, you always need a professional presentation design company that can accumulate all your ideas, stats, communication and create a visually appealing presentation for you.

A presentation is a great option when you need a visual kick, easy access or ability to share information beyond that initial meeting and that's where Interactive Bees, the professional presentation design company, comes into the picture. It has what it requires to create a powerful presentation design by incorporating a visual appeal and weaving the magic of words.