SEO vs SMO: Understanding the Similarities and Differences

With the introduction of the concept of digital marketing, a number of terms and acronyms also came into existence with which people were completely unfamiliar earlier. SEO, SMO, SEM and PPC are just a few of them. While people are getting more aware of digital marketing and various practices involved with it, many are still unable to differentiate SEO from SEM and SEO from SMO. In this quick read, understand the difference and similarities between SEO and SMO and find out which one you should pick for maximum benefits and return on investment (ROI). 

What is SEO? 

SEO stands for Search Engine Optimisation. This practice is followed to increase your website’s

visibility against relevant keywords. In other words, it helps improve your website’s ranking in

search engine result pages (SERPs), so, when a user enters a query related to your business on a

search engine, SEO helps your website show up in the top results. If you want to use SEO for the

growth of your business, hire Interactive Bees as it is one of the best SEO companies in Delhi and

has worked for hundreds of businesses across India. 

What is SMO? 

SMO stands for Social Media Optimisation. It involves practices that help you establish a stronger

presence on the web via social and interactive platforms, like Facebook, Instagram, Twitter,

LinkedIn, forum websites and other such platforms. SMO services aim at enhanced engagement that further helps you drive traffic from social

channels to your website, resulting in quality leads, more sales and better revenue. 

What is the difference between SEO and SMO? 

Besides the fact that SEO involves search engines like Google, Bing, Yahoo, etc. and SMO

involves social sites like Facebook, Twitter and Snapchat, SEO and SMO are quite different

from each other. Both of them involve completely different strategies, tactics and approaches. 

• While SEO is majorly based on keyword targeting, SMO services focus more on content creation

appealing presentation and driving engagement based on the latest trends. 

• SEO aims at targeting the specific audience that is looking for products/services related to your business and drives it to you. On the other hand, SMO aims at targeting a wider audience and displaying your content to it. So, SEO drives users to your content but SMO drives content to the users. 

• SEO mostly involves publishing relevant content and information, however, in SMO, the focus is also upon the visuals, presentations and overall appeal along with the content and information. 

What are the similarities between SEO and SMO? 

Both SEO and SMO drive traffic organically and users do not see either of the optimised content as

promoted content or advertisements. Neither SEO nor SMO generates results overnight. They require

some time, tweaking, modifications and continuous efforts to generate positive results. Both of these

practices help improve your online presence and revenue via digital platforms. If you are looking for

the best SMO or the best SEO company in Delhi, look no further and trust Interactive Bees. 

Which one should you opt for - SEO or SMO? 

SEO and SMO have their own benefits. In fact, the best and maximum possible results are generated

when both the strategies are used together. To make the most lucrative decision for your business,

consult the experts at Interactive Bees to discuss with them your business and marketing goals,

target audience, competition and budget. They generate a customised digital marketing plan for your

business that can reap maximum ROI. Visit their website now to know more.