Friday, 5 January 2018

App Vs Website: What’s The Digital Doorway To Success For Startups?

Android or iOS? Windows or Mac? Apps or Websites? Some questions are as straightforward as a pretzel. Especially the last one.

Ask any successful entrepreneur and they’ll tell you the struggle of choosing the best platform for a start-up. After all, not all enterprises can afford to have a big budget company.
Time to stop comparing both on the basis of technicalities and think it out more as a business call. Here’s simplifying the comparison and breaking the argument down into a logical check-list:
1) More Value Adding- The first step is to always check what adds more value to the user. If your business requires multiple visits in a day by the customer or the use of precise location, then getting an app is a no-brainer. However, if your business focuses more on reach, then a mobile website serves better as it doesn’t face compatibility issues across various devices.
2) More profitable- Do you see your target audience growing more on app or website? Where do you think your business’ growth seems more scalable? Money isn’t the only metric that helps decide, but it leads you near your answer.
3) Go with apps anyway- Don’t worry if you’re still not able to make a decision; after all it’s a big move! So, in this case, it’s always best to follow the trend.
Apps are making big moves and a lot of technology is being developed to support a large app ecosystem. More and more smartphones are being sold year on year, and for a better part in near future, apps look like a safe bet.
The last thing to take into consideration is your website or mobile app development company. India has no dearth here! And the right partner can analyse your requirement, and help you make the right decision.

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