Coronavirus, that causes the disease COVID-19, has taken the world by storm and literally changed how things function and operate. Other than impacting the health and immune systems of most people, it has caused a major disruption in the economic states across the globe. Due to the protective measures taken to contain the deadly coronavirus, most businesses are shut so that social distancing can be followed. An apt decision, but what about the businesses who are suffering? Are you supposed to sit and wait for the pandemic to be over? Or can you actually do your business some good and prepare it for some profits in the coming time?
Well, it’s your choice. If you want to take some measures to bring your business up even in the times of lockdown, you can very well do so with digital marketing. Remember, people are at their homes, constantly connected via the internet. So, why not use this time to take your business to new heights with the help of digital marketing and grabbing some eyeballs?
Well, you will probably need an expert from a digital marketing agency to help you with some workable tactics. Meanwhile, here are some things that you must be doing:
Be in touch with your customers
The worst thing you can do right now is sit back and wait for the lockdown to be over. Why do that when you can connect with your customers with the help of social media? This is the time to come up with creative content and share that on your social media handles to let people know that you are still operating. Since the most searched news right now is about the coronavirus, you can relate your posts with the same by conveying a message. Forming a positive impression by letting out good ideas and guidelines can really work in your favour.
Use relevant hashtags
Hashtags like #StaySafeStayHome or #COVID19, etc. are quite trending nowadays. Including these hashtags appropriately in your social communications and advertising campaigns can help you get some attention. You need to make sure that the content you share is not too salesy. Conveying a subtle message depending on the theme of your business will do the trick.
Search engine optimization
With some extra time on your hands, this is the time to bring your business listing up in the Google search results by dedicatedly working on search engine optimization. Using advanced SEO techniques like link building, curation, keyword optimization, etc., you can increase the chances of a good overall ranking of your business website in the search results. Interactive Bees is the one of the best seo agencies in Delhi with just the right talent to assist you with the search engine optimization of your website.
Email marketing
Just because the office or the industry is shut doesn’t mean you need to stop with the email marketing. You can still work on the same by coming up with relevant content. For example, Myntra has been sharing Yoga and workout ideas in their mails that people can use during the lockdown to maintain fitness. Along with the same, they are indirectly promoting their activewear. Similar ideas, depending on your business theme, can be devised to keep customers informed that you and your services are out there.
Don’t stop with the paid advertising
Many businesses are under the impression that paid advertising is of no use, considering the present scenario. Sure, consumers aren’t actually spending or purchasing right now. But as soon as the restrictions are lifted, they will. For the time that is to come, it is important to keep working on advertising as diligently as you have been up until now. Letting more people know about your brand or simply retaining your present customers won’t work until you are actively advertising your business. You may use social media advertising or Google paid ads instead of offline advertising at present but the point is not to abandon it completely.
Revamp your website
How many of you have been putting the idea of redefining your business website’s theme and overall look on hold? Well, this is the time to bring the ideas out and work on them. Getting a brand new and fresh outlook on your business and coming up with better and updated website content and design can actually serve you well in the future. Also, the changing guidelines of Google ranking have particularly focussed on new and updated content, which is one of the major ranking factors of the Google algorithm. So, updating and improving your website will work well for your SEO too. An expert designer from a web design agency can help you with possible designs according to your personal taste and business objectives.
Precise targeting
You can also use this time to target some of your high-value customers while also retaining them for the long term. Here’s an idea for example. Since people are locked in their houses, you can come up with a creative idea depending on your business theme to engage your audience. For example, if yours in an apparel business, then you can start a whole new campaign where you use your social media channels to ask your audience to ditch the monotony and upload a picture of themselves all dressed up in their favorite outfit. This will help your customers recognize your brand and it could even open avenues to several new ones.
Ideas are abundant. The only requirement is for you to take action and not fall victim to slow down. Use the aforementioned tips to grab your business and dive headfirst into effective digital marketing while maintaining constant communication with your target audience.
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