Many small business owners and newcomers consider print media marketing to be dead. However, the truth is just the opposite. The print is still an efficient mode of advertising and has its own sets of benefits. Though digital marketing has grabbed the limelight in recent years, it has not completely taken over print advertising. Below are 4 reasons why small businesses should consider incorporating a print media marketing strategy in their branding plans.
Reaches Target Audience
Businesses can reach their target audience through advertising in the right newspapers and magazines as they have a specific set of readers. Each newspaper and magazine is unique in terms of its niche, the demographic area it serves and its reader-base. Therefore, businesses can identify the age-group of their target audience, their genders, choices and preferences to advertise in a suitable print advertising platform accordingly.
Helps in Brand Building
Print helps in increasing brand visibility and awareness by reaching out to a large number of consumers at once. There won’t be instant results, but a right campaign settles down in the subconscious mind of readers so that they are tempted to buy the product when they see it in the market. It also leverages the credibility as readers tend to view the brand with the same trust with which they view the publication.
Effective yet Economic
Advertising through TV commercials and similar platforms is rarely feasible for small businesses. No kind of advertising is cheap but the print is economical and equally effective. Therefore, print is a cost-effective mode of advertising and remains a good choice for such businesses. Additionally, businesses observe less competition in print media as only a limited number of ads are printed in one edition, while in digital, users might come across an ad after every few posts or videos.
Leaves a Long-Lasting Impression
Correctly designed banners, brochures, catalogues, business cards and print ads leave a long lasting-impression in the minds of consumers. Research has shown that people have a higher attention span and retention power while reading printed text. Therefore, employing a print media strategy is highly recommended for small businesses.
Important Tip:
While print advertising has ample benefits, it is effective only when it grabs readers’ attention. Thus, it is important to work extensively on the content, design, concept and overall presentation of an advertising campaign. Also, unlike digital advertising, redoing and replacing a print ad campaign due to any reason can become a costly affair. Hence, it is suggested to work with a trusted print advertising agency like Interactive Bees, which offers services like graphic designing, catalogue designing, print ad designing and brochure designing in Delhi. The expertise of such professional agencies increases the return on investment exponentially.
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