Wednesday, 29 November 2017

4 Mistakes to Avoid in Pay Per Click Advertising

Innumerable searches for Pay Per Click Services have bombarded the search engine in past few years. Reason is just one, brands don’t want to do any silly mistake on their own so they look for professional help in the market. Besides, if you still want to do it on your own, try to avoid the following mistakes in PPC advertising.

Not the Home Page, Please!
PPC is about promoting specific product or service or simply highlighting the sale. So don’t do the silly mistake of sending your audience on your website’s home page if they click on your ad as they want to see that specific thing only.
Keyword Stuffing? Seriously?
You must be living under a rock if you are still using more than one keyword in your meta tags (and the content also), then please stop this torture on your own business and use the optimised keyword/s. Even one would be enough!
No Misspelling
Example- If PPC keyword is ‘hotels in Delhi’ you can’t rank or do better with ‘hotles in Deli’. So just make sure not to be in such hurry, just proofread before posting and pay special attention towards grammar too.
Do The Math
How much you wold be spending on single PPC ad, totally depends on:
-type of your campaign
-keyword’s cost
-keyword’s success
without analysing these, you can’t finalise your budget.
Hope you find these tips useful!

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