4 Mistakes to Avoid in Pay Per Click Advertising

Innumerable searches for Pay Per Click Services have bombarded the search engine in past few years. Reason is just one, brands don’t want to do any silly mistake on their own so they look for professional help in the market. Besides, if you still want to do it on your own, try to avoid the following mistakes in PPC advertising.

Not the Home Page, Please!

PPC is about promoting specific product or service or simply highlighting the sale. So don’t do the silly mistake of sending your audience on your website’s home page if they click on your ad as they want to see that specific thing only.

Keyword Stuffing? Seriously?

You must be living under a rock if you are still using more than one keyword in your meta tags (and the content also), then please stop this torture on your own business and use the optimised keyword/s. Even one would be enough!

No Misspelling

Example- If PPC keyword is ‘hotels in Delhi’ you can’t rank or do better with ‘hotles in Deli’. So just make sure not to be in such hurry, just proofread before posting and pay special attention towards grammar too.

Do The Math

How much you wold be spending on single PPC ad, totally depends on:
-type of your campaign
-keyword’s cost
-keyword’s success
without analysing these, you can’t finalise your budget.

Hope you find these tips useful!

PPC Trends You Need To Follow

Pay per click service is doing miracles every day, well, metaphorically! From grand to small business, everyone is using it to get spread awareness about themselves. And not just limited to brand awareness, PPC helps generate more leads, traffic and sales. That is why you would see a significant rise in search of Pay Per Click Service India, on search engine.

And to always remain one step ahead of your competition, you need to keep an eye on the current year’s trends. And the upcoming viral trends of 2018 would be:

Video Ads

To connect with the audience on more interactive level and convey your message to them in most interesting way, you would need some visual support. i.e. video advertisements. An amazing opportunity for small business.

Similar Audiences

When it comes to increasing conversion rates, the key focus is to analyse the pattern of your audience’s interests, topic, and other things that connect them on peculiar level. This way you may target them all at once.

Relevance of Remarketing

It’s like the AI helps your ad follow a person wherever they go. For example, if your potential customer likes something on Facebook, they will see it on YouTube, Instagram, and similar platforms. This way, they become more familiar with your business.

Other than these, you may also try Google shopping campaign, live data, database marketing, text ads and more.

PPC Consultant in India

PPC is a tool of internet marketing in which the advertisers pay each time their ad is clicked by the user. It is a way to divert traffic to one’s website. PPC stands for ‘Pay per click’. A good PPC Campaign requires strategic thought process: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. PPC allows advertisers to reach potential customers at a cost that fits their budget. It is essentially a kind of auction.

Interactive Bees with over eight years of experience in the field of digital marketing excels as a PPC Consultant in India. With strategic expertise and quality management techniques, they have proven themselves as a leading PPC Consultant in India

While many factors define the success of the process, these should be kept in mind as basics-

– Keyword Relevance– Crafting relevant PPC keyword lists, tight keyword groups, and                              proper ad text.

– Landing Page Quality – Creating optimized landing pages with persuasive, relevant    content and a clear call-to-action, tailored to specific search  queries.

– Quality Score – Quality Score is Google’s rating of the quality and relevance of your        keywords, landing pages, and PPC Campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

Not just planning but execution is also equally important for the success of a PPC campaign. A good PPC consultant in India will ensure that the same is taken care of.

Reference By :

https://interactivebees.wordpress.com/2017/02/27/ppc-consultant-in-india/

Digital Media For Your Business’ Megahit - Pay Per Click Marketing

Your business needs to be a part of the new media. You might have a website but do you have online customers?

Read on, to know how to generate traffic for your website.

What do we mean by traffic?

On your website, several people visit your website. These visitors are categorized as either organic traffic or in organic traffic.

1.  Organic traffic is that when visitor visit your website by clicking on a keyword from a Search Engine.
2.  Inorganic traffic is that when visitor visits the web site by search engine marketing tools. These may be-

a.       Social Media Marketing

b.      Pay Per Click Services

c.       Search Engine Result Page

Pay Per click services, by marketing companies, are the most cost effective way of marketing through search engines. Pay per click services generates relevant traffic for your website. This will not only add to your online presence but also increase the sales.

In India, Search engine marketing is becoming synonymous to pay per click marketing. The reason being, its instantaneous nature of increasing sales.

What is Pay Per Click Marketing?

Pay per click marketing is an easily understandable concept. It is the way of landing customer’s to your website by paying a search engine to advertise your website. These ads come up when a particular key word is searched for.

Simplifying, you pay a search engine to advertise your website when a particular key word is searched for and your website is clicked on.

How Pay Per Click Marketing will help your business?

When a visitor visits your website through these PPC ads, you have to pay a certain amount pre-decided amount to search engines. Although, this amount might seem a lot if taken in consideration all at once; but when compared to the sales generated through these, it is much less.

Cost effective- If you reap more than you sow, then that service is cost effective. PPC generates sales for your website which means, you earned more than you spent on buying the service from PPC marketing companies.

Instantaneous- PPC generates more and instant traffic for your website. It also brings your target group to you directly.

Customer base- The main aim of any marketing strategy is to build a customer base. This purpose is solved right away when you hire pay per click marketing companies.

Who Can Help You In Pay Per Click Marketing?

Pay per click marketing services are provided companies providing branding solutions. These PPC marketing companies in India are gaining acknowledgement widely and speedily.

When you hire a pay per click marketing company, they make sure your ad is enlisted on the search engine among high ranks. These negotiate with search engine taking the load off of your shoulders.

With this basic understanding about pay per click services in India, what is stopping you to reach your goals? Hire a Pay per Click Marketing Company operating in India and get spot on results for a successive future of your business.