4 Mistakes to Avoid in Pay Per Click Advertising

Innumerable searches for Pay Per Click Services have bombarded the search engine in past few years. Reason is just one, brands don’t want to do any silly mistake on their own so they look for professional help in the market. Besides, if you still want to do it on your own, try to avoid the following mistakes in PPC advertising.

Not the Home Page, Please!

PPC is about promoting specific product or service or simply highlighting the sale. So don’t do the silly mistake of sending your audience on your website’s home page if they click on your ad as they want to see that specific thing only.

Keyword Stuffing? Seriously?

You must be living under a rock if you are still using more than one keyword in your meta tags (and the content also), then please stop this torture on your own business and use the optimised keyword/s. Even one would be enough!

No Misspelling

Example- If PPC keyword is ‘hotels in Delhi’ you can’t rank or do better with ‘hotles in Deli’. So just make sure not to be in such hurry, just proofread before posting and pay special attention towards grammar too.

Do The Math

How much you wold be spending on single PPC ad, totally depends on:
-type of your campaign
-keyword’s cost
-keyword’s success
without analysing these, you can’t finalise your budget.

Hope you find these tips useful!

PPC Consultant in India

PPC is a tool of internet marketing in which the advertisers pay each time their ad is clicked by the user. It is a way to divert traffic to one’s website. PPC stands for ‘Pay per click’. A good PPC Campaign requires strategic thought process: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. PPC allows advertisers to reach potential customers at a cost that fits their budget. It is essentially a kind of auction.

Interactive Bees with over eight years of experience in the field of digital marketing excels as a PPC Consultant in India. With strategic expertise and quality management techniques, they have proven themselves as a leading PPC Consultant in India

While many factors define the success of the process, these should be kept in mind as basics-

– Keyword Relevance– Crafting relevant PPC keyword lists, tight keyword groups, and                              proper ad text.

– Landing Page Quality – Creating optimized landing pages with persuasive, relevant    content and a clear call-to-action, tailored to specific search  queries.

– Quality Score – Quality Score is Google’s rating of the quality and relevance of your        keywords, landing pages, and PPC Campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

Not just planning but execution is also equally important for the success of a PPC campaign. A good PPC consultant in India will ensure that the same is taken care of.

Reference By :

https://interactivebees.wordpress.com/2017/02/27/ppc-consultant-in-india/

Web Design Agency(Ibees) for Popular Brand Indentity

The websites are not just served as informative but also gains a prized consumer because of its attractiveness. And, there is no use of expecting customers to buy your product, when your website doesn’t seek their attention. A website is a space containing elements of your brand, and therefore, it should define your brand through creative graphics and impressive content. For a professional web design agency, like Interactive Bees Delhi, it is more important to compliment the content using design elements that compels the user to stay and proceed within the website. The backend technical processes are controlled in such a way that the interface and application features give the visitor a sense of personal touch. Needless to mention, a website should looks like a copy of your brand’s persona that echoes synergy in communication across different media channels. A professional web design agency adds the spark to your websites.

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