Why Hiring a Good Video Production Company is Important

An organizations image goes a long way in establishing the kind of response and work they receive from the client and the reputation they carry in the eyes of their customer. A good corporate video helps an organization to build a positive impact on the customers mindset. Hence it is imperative that once an organization decides to have a corporate video in place, they should not cut corners in hiring the best Corporate Video Production Company.

  

A good corporate video should have the following characteristics-

- A good corporate video should be short and sweet

- Humor always helps in binding the viewer

- Always focus on your best deliverable and the customers core needs

- Talk about solutions more than the problems and try to have a CTA in the end

- Find stories that will connect, engage, or entertain your audience

A good Corporate Video Production Company will ensure that the video will abide by the above pointers and will deliver a customized video as per the feel and soul of the organization. IBees is one such corporate video production company that ensures that the identity of the organization is maintained while giving the best possible outcome in the form of corporate video.

Must Know Stages of Corporate Video Marketing

Every corporate video are conceptualized with the utmost strategy of selling a concept, ideation as well as products and services. Aspiring to connect with the audience, building an effective platform where the videos serve the purpose of engagement is the underlying objective of any Corporate Video Making Companies. The basic things need to be taken into consideration while going through video planning process.

Laying the foundation (Pre-Production) – Any video marketing is built on the foundation of pre-production planning. Every corporate firm in India goes through extensive research and facilitates the entire script, story-boarding, budget, production people, artists to the digital team under one hub. Deciding on the location, prop hunting and several other factors comes under the second stage.

Effective Communication (Production) – The crucial stage where the plans are turned into actions, production is the basis through which the entire script is given a perfect touch. Production stage is streamlined with the combined efforts of cinematographers, directors and artists. Creating a perfect imagery and collecting footages should be in synchronization with the entire story-boarding.

Mastering the final editing (Post-Production) – Compiling the overall shooting sequence and giving them a definitive shape comes under the purview of editing process. Furthermore, all the elements of correcting footages, and integrating motion graphics, animations, making text callout, and voice-overs should be in finesse.  The post-production stage is where the entire strategy of a video is given a final touch-up.

Conclusion:

Delivering the final video is a diversified process where the corporate video makers sets the targeted group and prioritizes the channel through which brand awareness and promotions can be generated. Eventually as it involves the art of positioning, aligning them with the appropriate social media platforms should sync and reflect the message of the corporate companies.

Reference by : https://interactivebees.wordpress.com/2017/01/12/must-know-stages-of-corporate-video-marketing/

5 plus sides of having a good Logo

5 plus sides of having a good logo from Interactive Bees

Interactive Bees Turns 7 – Celebrated With a Promise of Greener Tomorrow

Talk About Your Business with Videos!

5 Things to Keep in Mind about Video Production?

If you were to choose, what would be the better option for advertising: a print ad, or a video?

Undoubtedly we can say that video are amongst the most interactive forms of spreading information, awareness, but most importantly, advertising your brand or idea. A video not only explains your idea better than a printed ad, it is able to reach to a greater audience because of the increased understand ability, you must read on to find out a few useful tips to keep in mind while hiring a corporate video production company.

•       Brilliant demo reels: One must not end up deciding whom to hire by looking at their demo reels. Demo reels are video clips showing whom they have collaborated with in the past; however, it does not show anything regarding their final videos. Hence, you must not be fooled by the demo reel but instead ask for past produced videos.

•     Ask for many quotes: A good CorporateVideo Production company India shall always give you many options when it comes to your budget and the kind of video you need. Also, this is the only way to make sure that your project is priced reasonably. Keep in mind, that while trying to get the perfect bidder for your project, you must pay attention to their past projects while you access the price.

•             Prefer most recent projects: When you hire a professional, you must look at their most recent projects to know where they stand now. This information might not be available on their website, hence you must look at their social media accounts; you can even straightaway ask the company to show you their most recent collaborations and results.

•               Keep in mind the target audience: The key to getting the perfect video that enhances your brands visibility factor and appeal at the same time is to keep in mind whom the brand targets. The target audience will play a crucial role when it comes to producing a video by deciding the kid of script and screenplay used. For instance, if the target audience is children, an animated video will leave a greater impact than a commercial TVC.

•       Value your time and money: You must never settle for anyone, thinking to save time and money. The market is huge and one can always get a corporate video production company suiting their budget and need. But to achieve this, you must research and do your homework before making major decisions.

As already mentioned, it is no easy task hiring the right team. But now that you know the common errors you might make, there is lesser room for mishaps!