What is Video Content’s Role in Promoting Your Business?

“People have an infinite attention span if you are entertaining them”
- Jerry Seinfeld

And that’s the ultimate reality in this depending-on-virtual-content era where video is by far the best entertainment source. Every business that uses video marketing strategies to reach its audience, is using the full potential of promoting his/her brand in the virtual corridors. Even studies have revealed that a video content tend to attract up to 50% more audience.

It’s all good to the point till you have your audience’s attention, the tough task is to keep them engaged with live action, there comes video! When it comes to explaining your business essence or aware your target group about an upcoming sales, banners and e-mailers, which may go unnoticed; so to your rescue, there comes video! Need to explain a boring method in an interesting way? Duhh! Here comes video!

Just like you don’t sell what you want your audience to use, rather you sell what they want to buy. Similarly, you have to use the marketing promotion strategies that your audience would love to see with keen interest. And it totally depends upon you, whether you want to create a video on your own or take help of corporate video production house, just create something entertaining, yet informative that your audience won’t be able to resist.

How To Make A Successful Corporate Video

Intended for the corporate sector and B2B environment, a corporate video is an audio-visual communication material, targeted for a specific audience for business purposes. A professionally made corporate video has greater chances of garnering more and more audiences. Hence, it’s imperative for an advertising agency or any professional corporate video production company to know what exactly forms a great communication audio-visual.

Know your audience first

Effective marketing is positioning your brand in the eyes of the targeted audience. A product or service would not appeal to your audience unless you accompany it with a strong message, taking into consideration their problems and concerns. Gather information about the people you need to address, and build your communication according to their interest.

Create an emotionally connecting story

A large number of Corporate Videos focus on displaying the facts and figures about their company or business. Such videos fail in getting the attention of the audience for a long time. To make people watch your video till the end, along with remembering your message, it’s important to establish an emotional connection with them.

Don’t narrate, rather exhibit

Currently, the most sought after medium for marketing communication is videos. Due to its greater engagement rate, you can actually showcase the functioning of your product. This way, you’ll be easily able to grab the attention of your audience and convey your message effectively

Keep your customer in focus

While making corporate videos, you need to think from the perspective of your customers. Pay attention to what they want or look for. Do not keep talking about yourself or your company policies or brand values. Focus on the problem area of the customers and deliver solutions to the same – this is what would matter to them the most. Your audience should be able to connect with you.

Share your ideologies along with work

People these days expect a great level of transparency in business. This is where you need to display your core values and beliefs. Don’t keep preaching about your work, product or services; tell your audience about what your brand stands for.

To create great audience interaction with your brand, get a professional audio-visual made from a reputed corporate video production company. Don’t forget to include a ‘call to action’ at the end of the video. Use all smart ways like effective SEO to place and promote your videos.

Reference By : https://interactivebees.wordpress.com/2017/03/22/how-to-make-a-successful-corporate-video/

Why Hiring a Good Video Production Company is Important

An organizations image goes a long way in establishing the kind of response and work they receive from the client and the reputation they carry in the eyes of their customer. A good corporate video helps an organization to build a positive impact on the customers mindset. Hence it is imperative that once an organization decides to have a corporate video in place, they should not cut corners in hiring the best Corporate Video Production Company.

  

A good corporate video should have the following characteristics-

- A good corporate video should be short and sweet

- Humor always helps in binding the viewer

- Always focus on your best deliverable and the customers core needs

- Talk about solutions more than the problems and try to have a CTA in the end

- Find stories that will connect, engage, or entertain your audience

A good Corporate Video Production Company will ensure that the video will abide by the above pointers and will deliver a customized video as per the feel and soul of the organization. IBees is one such corporate video production company that ensures that the identity of the organization is maintained while giving the best possible outcome in the form of corporate video.

Must Know Stages of Corporate Video Marketing

Every corporate video are conceptualized with the utmost strategy of selling a concept, ideation as well as products and services. Aspiring to connect with the audience, building an effective platform where the videos serve the purpose of engagement is the underlying objective of any Corporate Video Making Companies. The basic things need to be taken into consideration while going through video planning process.

Laying the foundation (Pre-Production) – Any video marketing is built on the foundation of pre-production planning. Every corporate firm in India goes through extensive research and facilitates the entire script, story-boarding, budget, production people, artists to the digital team under one hub. Deciding on the location, prop hunting and several other factors comes under the second stage.

Effective Communication (Production) – The crucial stage where the plans are turned into actions, production is the basis through which the entire script is given a perfect touch. Production stage is streamlined with the combined efforts of cinematographers, directors and artists. Creating a perfect imagery and collecting footages should be in synchronization with the entire story-boarding.

Mastering the final editing (Post-Production) – Compiling the overall shooting sequence and giving them a definitive shape comes under the purview of editing process. Furthermore, all the elements of correcting footages, and integrating motion graphics, animations, making text callout, and voice-overs should be in finesse.  The post-production stage is where the entire strategy of a video is given a final touch-up.

Conclusion:

Delivering the final video is a diversified process where the corporate video makers sets the targeted group and prioritizes the channel through which brand awareness and promotions can be generated. Eventually as it involves the art of positioning, aligning them with the appropriate social media platforms should sync and reflect the message of the corporate companies.

Reference by : https://interactivebees.wordpress.com/2017/01/12/must-know-stages-of-corporate-video-marketing/

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5 Things to Keep in Mind about Video Production?

If you were to choose, what would be the better option for advertising: a print ad, or a video?

Undoubtedly we can say that video are amongst the most interactive forms of spreading information, awareness, but most importantly, advertising your brand or idea. A video not only explains your idea better than a printed ad, it is able to reach to a greater audience because of the increased understand ability, you must read on to find out a few useful tips to keep in mind while hiring a corporate video production company.

•       Brilliant demo reels: One must not end up deciding whom to hire by looking at their demo reels. Demo reels are video clips showing whom they have collaborated with in the past; however, it does not show anything regarding their final videos. Hence, you must not be fooled by the demo reel but instead ask for past produced videos.

•     Ask for many quotes: A good CorporateVideo Production company India shall always give you many options when it comes to your budget and the kind of video you need. Also, this is the only way to make sure that your project is priced reasonably. Keep in mind, that while trying to get the perfect bidder for your project, you must pay attention to their past projects while you access the price.

•             Prefer most recent projects: When you hire a professional, you must look at their most recent projects to know where they stand now. This information might not be available on their website, hence you must look at their social media accounts; you can even straightaway ask the company to show you their most recent collaborations and results.

•               Keep in mind the target audience: The key to getting the perfect video that enhances your brands visibility factor and appeal at the same time is to keep in mind whom the brand targets. The target audience will play a crucial role when it comes to producing a video by deciding the kid of script and screenplay used. For instance, if the target audience is children, an animated video will leave a greater impact than a commercial TVC.

•       Value your time and money: You must never settle for anyone, thinking to save time and money. The market is huge and one can always get a corporate video production company suiting their budget and need. But to achieve this, you must research and do your homework before making major decisions.

As already mentioned, it is no easy task hiring the right team. But now that you know the common errors you might make, there is lesser room for mishaps!