How To Make A Successful Corporate Video

Intended for the corporate sector and B2B environment, a corporate video is an audio-visual communication material, targeted for a specific audience for business purposes. A professionally made corporate video has greater chances of garnering more and more audiences. Hence, it’s imperative for an advertising agency or any professional corporate video production company to know what exactly forms a great communication audio-visual.

Know your audience first

Effective marketing is positioning your brand in the eyes of the targeted audience. A product or service would not appeal to your audience unless you accompany it with a strong message, taking into consideration their problems and concerns. Gather information about the people you need to address, and build your communication according to their interest.

Create an emotionally connecting story

A large number of Corporate Videos focus on displaying the facts and figures about their company or business. Such videos fail in getting the attention of the audience for a long time. To make people watch your video till the end, along with remembering your message, it’s important to establish an emotional connection with them.

Don’t narrate, rather exhibit

Currently, the most sought after medium for marketing communication is videos. Due to its greater engagement rate, you can actually showcase the functioning of your product. This way, you’ll be easily able to grab the attention of your audience and convey your message effectively

Keep your customer in focus

While making corporate videos, you need to think from the perspective of your customers. Pay attention to what they want or look for. Do not keep talking about yourself or your company policies or brand values. Focus on the problem area of the customers and deliver solutions to the same – this is what would matter to them the most. Your audience should be able to connect with you.

Share your ideologies along with work

People these days expect a great level of transparency in business. This is where you need to display your core values and beliefs. Don’t keep preaching about your work, product or services; tell your audience about what your brand stands for.

To create great audience interaction with your brand, get a professional audio-visual made from a reputed corporate video production company. Don’t forget to include a ‘call to action’ at the end of the video. Use all smart ways like effective SEO to place and promote your videos.

Reference By : https://interactivebees.wordpress.com/2017/03/22/how-to-make-a-successful-corporate-video/

Must Know Stages of Corporate Video Marketing

Every corporate video are conceptualized with the utmost strategy of selling a concept, ideation as well as products and services. Aspiring to connect with the audience, building an effective platform where the videos serve the purpose of engagement is the underlying objective of any Corporate Video Making Companies. The basic things need to be taken into consideration while going through video planning process.

Laying the foundation (Pre-Production) – Any video marketing is built on the foundation of pre-production planning. Every corporate firm in India goes through extensive research and facilitates the entire script, story-boarding, budget, production people, artists to the digital team under one hub. Deciding on the location, prop hunting and several other factors comes under the second stage.

Effective Communication (Production) – The crucial stage where the plans are turned into actions, production is the basis through which the entire script is given a perfect touch. Production stage is streamlined with the combined efforts of cinematographers, directors and artists. Creating a perfect imagery and collecting footages should be in synchronization with the entire story-boarding.

Mastering the final editing (Post-Production) – Compiling the overall shooting sequence and giving them a definitive shape comes under the purview of editing process. Furthermore, all the elements of correcting footages, and integrating motion graphics, animations, making text callout, and voice-overs should be in finesse.  The post-production stage is where the entire strategy of a video is given a final touch-up.

Conclusion:

Delivering the final video is a diversified process where the corporate video makers sets the targeted group and prioritizes the channel through which brand awareness and promotions can be generated. Eventually as it involves the art of positioning, aligning them with the appropriate social media platforms should sync and reflect the message of the corporate companies.

Reference by : https://interactivebees.wordpress.com/2017/01/12/must-know-stages-of-corporate-video-marketing/

5 REASONS YOU SHOULD BE LOOKING FOR 3D VIDEO PRODUCERS

Whether you are a business freshly evolving in the market, or a corporate giant that has well established its roots in the market; you still need to have appeal that makes people come back to you every time they look for services. It is no new fact that the most ‘talked about’ brands are those that are the most interactive to their customers. Interaction to the target audience is no cakewalk; and one must know what all helps you to reach out to your target audience in the most appealing way.

Gone are the days when conventional ads appealed to audience. Everyone is looking for creativity now. Videos and short films are the best way to bring out your creative ideas to the light; but then you need necessary tools and resources to make such videos and short films.

Video production companies can help you develop

1.       Audio visuals: These use perfect voiceovers to suit your idea. This could be a boardroom presentation, a short film or a theatre production.  

2.       Concept videos: Videos breathe life into any idea or concept. Videography makes an idea associate with the target audience more than any picture or graphical representation.

3.       Television commercial (TVC): These are short films, which promote your idea on television networks so that it reaches a larger mass.

4.       3D film: 3D video production companies help you make stupendous videos about your idea/brand, which will grab the greatest eye in the market.

Although all the above mentioned videos are a great form of appeal to the audience, 3D video are making a splash in the market, because they are way more catchy and life-like. Not only do these eye-popping videos appeal more, their life like imaging glues the viewer to them. Still thinking you don’t need 3D movies and videos? Check out 5 reasons that will make you go looking for a 3D video production company:

Ø  The appeal: This is undoubtedly the greatest reason why one should produce a 3D video. The appeal they have to an audience is one of a kind, and leaves the audience in awe.

Ø  Animation: The 3Dvideo producing companies can turn your idea to an animated movie where everything is made out of computers, but still has the feel of live action.

Ø  2D to 3D conversion: A 3D video can be made to generate a 2D CGI animation or film; and can as well be regenerated to a 3D version.

Ø  Relatable: A 3D movie clip feels like a live scene happening it front of your eyes. A good 3D production company can take the idea and make it into a relatable 3D movie that lets your target audience connect to you.

Ø  Trend: The 3D movie production is one of the newest technologies in filming. It is still evolving and only with proper tools and resources can you make yourself stand out in the market.

Producing a 3D video will help you grab a vast number of eyeballs in a short time. However, you would require looking for a 3D video productioncompany to find the apt video for your brand, which attracts opinions and consumers to you.